A System Here. A System There. A System Everywhere.

What specific pain point in your market are you uniquely qualified to solve?

System 1: The Enterprise Consulting Market
This is dominated by major consultancies & agencies offering multi-million dollar engagements and complex, long-term solutions.

Values: Comprehensiveness, scalability, integration

This system rewards size and complexity. It's built for organizations with deep pockets and long timelines.

System 2: The Mid-Market Services
Here we have regional agencies and boutique firms serving clients within the $50K-250K project budgets seeking specific expertise and results.

Values: ROI, speed to implementation, flexibility

This system wants experts who understand their constraints and can deliver focused solutions.

System 3: The DIY/Education Market
This is the domain of online courses and generic training as the norm with Sub-$5K investments focusing on broad principles.

Values: Accessibility over depth

This system sells the promise of transformation without the messy reality of implementation.

The middle is starving so consider this:
• Mid-market companies can't afford System 1
• They've outgrown System 3
• They need more than generic advice but less than enterprise solutions
• They want someone who speaks their language and understands their reality

The system doesn't want another generalist. It doesn't need another enterprise player. What it desperately needs are specialists who can translate big ideas into practical reality for the middle market.

Be the translator. The bridge-builder. The one who makes the complex accessible without making it simplistic.