Say Less

The wisest among us have learned that saying nothing often says everything.

6 seconds isn’t much time.

Yet you have just six seconds to capture someone’s attention — but if you interest them, you earn another twenty to thirty seconds.

Practically, this means you have about thirteen words to hook them and another thirty to forty to deliver your most compelling information.

If your email exceeds 100 words, allocate your editing time wisely: dedicate 40% to perfecting the first sentence, 40% to refining the next 2-3 sentences, and just 20% to polishing the remainder.