Recognize When Something Is Ready Enough to Serve Its Purpose

Ship the work. No more planning, end the strategy sessions, stop the endless revisions – just finishing something and let it rip. Full send.

The loop of "just one more tweak." is not helping you. Every time you wrap up a project and put it out there – whether it's a simple blog post, a campaign concept, or a full brand strategy – you're building this incredible muscle of delivery. Even when your work lands in a quiet corner of the world with minimal, even zero, engagement, the act of shipping it still matters. Think compound interest for your creative confidence. Each time you hit 'publish' or 'launch,' the voices of doubt get a little quieter. Not because you've become immune to criticism, but because you've proven to yourself, again and again, that you can send things over the edge without seeing what is below.

Sitting on campaigns for weeks because they aren't "quite right." is wrong. Done is better than perfect, not because you're lowering your standards, but because you're prioritizing progress over paralysis. The best marketers I know aren't necessarily the most talented – they're the ones who've mastered the art of finishing.

Recognize when something is ready enough to serve its purpose. The people I get to work with, especially in marketing often forget that every piece of work is an iteration, not a final destination. You create work that matters. Now go and see who else thinks so by launching it into the abyss.