Do you want to be right or remarkable?

Enemy Number One Of Innovation? Your Ego.

Imagine looking at the wall where your brilliant campaign strategy is laid out. You're certain it's going to revolutionize everything and crush the competition into oblivion. Certain.

Poppycock! Certainty is the enemy of innovation.

Every time you convince yourself that your marketing narrative is the only possible story, you build a fortress of ego instead of a bridge to your customers. Marketing isn't about being right. It's about being curious and understanding that your perspective is just one tiny lens in a kaleidoscope of human experience.

When you become more invested in defending your idea than in serving your audience, you've already lost. Your customers don't care about your need to be right. They care about solutions, stories, and connections that matter to them.

Don't defend your ideas. Listen, adapt, and transform to the point where you understand that the market is a conversation, not a courtroom. Every "No" is not a rejection, but an invitation to reimagine, to pivot, to discover something more useful than your original assumption.

Ego is a roadblock. Curiosity is a highway.

It's absolutely legit to want to win in the marketplace of solutions and ideas and you should be willing to be wrong, learn, change, and ultimately understand.

Do you want to be right or remarkable?